by Zane James | Oct 6, 2023 | Marketing, Marketing Strategy
Imagine this: You’re browsing your favorite online store, adding items to your cart on your laptop, but then, life calls, and you switch to your smartphone to continue your shopping spree seamlessly. Or maybe, you didn’t complete checkout, but instead...
by Zane James | May 7, 2023 | Brand Strategy
Have you ever wondered why some brands have almost a magnetic vibe to themselves? You might notice a ‘tick’ mark on a t-shirt and go, “Oh, that’s a Nike”! Or you might look at a half-apple (kinda) and immediately connect it to Apple (the...
by Zane James | Apr 11, 2023 | Brand Strategy
Let’s go on a step beyond the realm of Marketing – Into the Mystical World of ‘Brand Storytelling’. For most businesses, success equals increasing sales revenue and a stable income stream. However, for those who want to go beyond, a Brand Story...
