by Zane James | Oct 12, 2023 | Content Marketing, Marketing Strategy
What is Content Marketing Content marketing is all about storytelling with a purpose. Imagine yourself as a storyteller, but instead of fairy tales, you’re sharing valuable information. And a carefully-crafted Content Marketing Strategy is what will determine...
by Zane James | Oct 6, 2023 | Marketing, Marketing Strategy
Imagine this: You’re browsing your favorite online store, adding items to your cart on your laptop, but then, life calls, and you switch to your smartphone to continue your shopping spree seamlessly. Or maybe, you didn’t complete checkout, but instead...
by Zane James | Sep 14, 2023 | Business & Lifestyle, Marketing, Marketing Strategy
Definition of a digital strategy framework In today’s digital age, businesses can no longer consider themselves ‘safe’ by going for quick-hacks and trendy digital marketing gimmicks. Success only comes with a sound marketing strategy. And the funny part is “Most...
