Hi there… I’m Zane!

As a Content Marketing Strategist & Copywriter, I’ve had the privilege of creating & writing engaging content across a variety of mediums including websites, advertising, and email.

I’m passionate about Strategy & setting up communication framework according to the Customer Journey; this allows for targeted content that reaches the right audience at the right time, with the right kind of story…

In my free time, you’ll find me trekking mountains, playing guitar, and having a good time with my loved ones…

I specialize in Strategizing Content Marketing Campaigns focused on providing rich online experiences. My work focuses on Content Strategy, Copywriting, Storytelling, and Data-Driven Research.

I do all this by carefully creating, planning, and executing content marketing campaigns at all stages of the customer journey, so the right piece of content reaches the right audience, at the right time, and on the right platform.

Content Marketing Strategy

I’ve always taken the ‘generalist’ route questioning the ‘WHY’ behind what makes web content truly stand out. My whole process depends on data-driven research, understanding target audiences, and using ‘words’ & ‘visuals’ in perfect harmony to make readers and viewers marvel! As a Content Marketer, I can help out in the entire content marketing chain –> From keyword research to persona mapping, to content development & distribution across various mediums online.

Copywriting

From a young age, I’ve had a strong grasp over ‘language’; even my high-school teachers were in shock when I wrote entire essays in mere minutes. As a Copywriter, I can transform your advertising, email sequences, and sales funnels with personalized copywriting that speaks to your audience. Again, Strategy & Research is the key here. I have those skills to carefully audit the language your audiences speak and the kind of personality they connect with. The rest is simply execution on my part.

Storytelling

“People buy with emotions, and justify with logic”. These emotions come about due to the use of Stories & Narratives to drive action. I’ve had the honor of creating 3-Act & 5-Act Storytelling sequences which are key triggers in today’s advertising. In the same essence, your marketing campaigns can be transformed with a sprinkle of storytelling; I have the expertise to plan the direction of your creative assets that will turn heads and get people to repeatedly interact and engage with your brand.

Data-Driven Research

I’m quite LITERALLY a walking ‘search engine crawler’ who has the capacity to search anything and everything. Use these eagle eyes, I can conduct data-driven research for your brand; be it Market Research, Persona Mapping, Competitor Analysis, Content Research –> I can do it all for you and this entire process results in an effective Sales Funnel that will not only get your brand the $$$ it deserves but also place it within the hearts & minds of your target audience.