Case Study
Healing from complex ptsdThe Importance of Client Education & Simplicity are Profound for this one.
Intro
How Simple SEO Tweaks & client education won this client over!
By now, I’ve worked with two Health Organizations so I’m very well-versed on how the industry works and how you should communicate.
For this client, Linda Meredith, who’s the first Internationally Certified CPTSD Therapist & Founder of Healing Complex PTSD reached out to me to help her market her business more effectively.
And so we got to work…
Healing from Complex PTSD had a couple of challenges. The website was good but it needed some major tweaks to truly wow its viewers. Linda herself isn’t sound in Marketing and so SEO was never done.
At the same time, she wanted to rebrand her social media and have someone who could do outreach – which was something I had never done; let alone in an industry where communication is such a sensitive topic.
The next three months saw me creating audience personas, templates to conduct outreach, SEO and UI/UX optimizations on the website as well as weekly consulting sessions where I educated Linda on various Marketing Processes.
After the 3 months were over, Linda’s account grew by over 10k just because of outreach! (I did create a content calendar too). The site traffic doubled within a month and is consistently going over 1k right now.
Details
Taking healing from complex ptsd from Zero to Hero in 3 months
Challenge
The main challenge was effectively conducting outreach without causing PTSD triggers.
People dealing with CPTSD are in a fragile mental space and need love and to be valued.
We had to carefully study existing accounts and make a list of them which was an arduous task on its own.
Just think! We needed to reach out to at least 25 Accounts and strike up genuine conversations with them.
In the beginning, we did get some resistance which was expected but things smoothened out over time as people realized the value Linda was providing.
The task ahead was a big one but I was confident in myself and my team’s ability to achieve great results!
Solution
Our work started with in-depth discussions with Seeking Shalom after I did a full audit of the organization’s website and social media profiles.
We also studied accounts in the meantime as well as typical words and phrases which could trigger people.
After this, we started creating outreach proposals. The key here wasn’t to assume but to genuinely talk from Linda’s point of view.
In the same time, we also devoted time to optimizing the website, existing and new product pages, as well as on-page SEO for the brand.
At the end of 3 months, these efforts came together to produce a 2x Increase in Site Traffic, 10k New Followers & a fully optimized website.
Site Traffic
2x’ed
Followers
+10k
REACH
3000%
accounts engaged
500
Testimonial
“From the start, Zane was understanding of the complex environment we were working in. He showed genuine empathy for individuals dealing with CPSD and while monitoring his outreach, that aspect of his struck out to me the most. He was also kind in educating me, a not-so-marketing-savvy person regularly and helped me save so much $$s that I would have otherwise spent on agencies”.
Linda Meredith – Founder Healing from Complex PTSD
Services Provided
- Social Media Strategy
- Editorial Calendar
- Social Media Outreach
- Market Research
- Social Media Copywriting
- Website Copywriting
- Product Page Copywriting
- UI/UX
- SEO Audit & Optimization
- On-Page SEO
- Reporting & Analytics
- Project Management
- Communication Strategy
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H/N 119A Sabzazar RWP Pakistan
+92 336 0546664
marketing@zanejames.com