You SHOULD be learning these AI Skills to Get Ahead of the Competition

Heya! So, after a long time, I’m back on this website and ready to start a new chapter! One driven by my own study in Artificial Intelligence and how I think people should be learning it, in order to get ahead of the competition. When I say ‘Artificial Intelligence’, I do not mean ChatGPT. I’m […]

Brand Strategy 101: How Apple & Nike Revolutionized The World

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Learn the secrets of multi-billion dollar brands like Nike and Apple by understanding their brand strategies. Discover how market differentiation and competitive analysis, brand messaging and tone of voice, and visual identity can help set your business apart. Gain insights on crafting a unique brand message and tone of voice to increase customer trust and loyalty.

Digital Marketing 2023: Still A Suitable Career Option?

Animated image of a browser saying "Digital Marketing - Is is still a suitable career in 2023?

The world of Digital is an ever-changing one. With technology becoming increasingly redundant as new tech comes to the fore, the big question in most Marketers’ & Brands’ minds is – Is Digital Marketing Still A Solution for 2023? And it’s not just the experts themselves that are worried. Digital Marketing is an alluring field […]