by Zane James | May 20, 2024 | Artificial Intelligence, Content Marketing, Marketing
Hey there Champs! Hope this past week has been bountiful and success-filled for you. I’m back with the weekly logbook and have some interesting insights for you! In today’s edition of the weekly logbook, I’ll go over the latest ChatGPT model, known...
by Zane James | Oct 6, 2023 | Marketing, Marketing Strategy
Imagine this: You’re browsing your favorite online store, adding items to your cart on your laptop, but then, life calls, and you switch to your smartphone to continue your shopping spree seamlessly. Or maybe, you didn’t complete checkout, but instead...
by Zane James | Sep 22, 2023 | Content Marketing, Marketing
Digital Marketing is a diverse field encompassing a wide variety of disciplines. Each discipline poses its own unique challenge but at the same time, is enjoyable in its own regard. Today, we’ll look at ‘Content Marketing’; a key component of Digital Marketing that...
by Zane James | Sep 14, 2023 | Business & Lifestyle, Marketing, Marketing Strategy
Definition of a digital strategy framework In today’s digital age, businesses can no longer consider themselves ‘safe’ by going for quick-hacks and trendy digital marketing gimmicks. Success only comes with a sound marketing strategy. And the funny part is “Most...
by Zane James | May 7, 2023 | Brand Strategy
Have you ever wondered why some brands have almost a magnetic vibe to themselves? You might notice a ‘tick’ mark on a t-shirt and go, “Oh, that’s a Nike”! Or you might look at a half-apple (kinda) and immediately connect it to Apple (the...
