by Zane James | May 7, 2023 | Brand Strategy
Have you ever wondered why some brands have almost a magnetic vibe to themselves? You might notice a ‘tick’ mark on a t-shirt and go, “Oh, that’s a Nike”! Or you might look at a half-apple (kinda) and immediately connect it to Apple (the...
by Zane James | Apr 11, 2023 | Brand Strategy
Let’s go on a step beyond the realm of Marketing – Into the Mystical World of ‘Brand Storytelling’. For most businesses, success equals increasing sales revenue and a stable income stream. However, for those who want to go beyond, a Brand Story...
by Zane James | Feb 26, 2023 | Marketing
The world of Digital is an ever-changing one. With technology becoming increasingly redundant as new tech comes to the fore, the big question in most Marketers’ & Brands’ minds is – Is Digital Marketing Still A Solution for 2023? And it’s...
