Case Study
Catherine tanakaHelping a Busy Fitness & Mindset Coach Plan A Marketing Campaign for Busy Moms & Women in Canada
Intro
A Holistic campaign designed to speak to catherine’s audience
Catherine Tanaka is a Fitness & Mindset Coach based in Toronto who helps busy women and those coming back from pregnancy get back to healthy ways.
I worked as a Marketing Coordinator for her in 2020 where I optimized her existing marketing processes which included email, social media, and PR.
A busy mom, Catherine didn’t have much time to grow her brand and so was frustrated due to stunted growth. That’s when I and a Marketing Intern stepped in.
We understood the value Catherine provided and what she needed to do to get to the next level. In the next three months, we did everything from setting up new email campaigns to optimizing existing ones.
The Marketing Intern was design-savvy and together we created a content calendar where she was responsible for designing and scheduling posts while I took care of the captions.
Catherine also wanted to do PR and so I did research and compiled a list of possible media outlets and shows she could appear in as well as outreach templates to use on her own.
All of this was organized on Slack.
Details
Taking Catherine Tanaka’s Fitness brand from Zero to Hero in 3 months
Challenge
Catherine was worried about her brand getting stagnant because she wasn’t able to handle all the workload so she reached out to me.
The challenges identified were Website UI/UX & Optimization and a thorough audit of everything she had done.
At the same time, Catherine wanted to connect with media outlets and podcasts for placements so she could build her personal brand for once.
And we only had two people in the team who were responsible for coordinating everything and anything.
From optimizing existing marketing structure to setting up new email campaigns, writing copy, researching possible PR placements, the task ahead was daunting.
But it wasn’t impossible either!
Solution
From the start, we realized we needed an effective way to communicate as constant back-and-forth emails were cluttering up everything.
Therefore, I advised to push all communications to Slack and even set dedicated channels for all of our Marketing Efforts.
Through collaboration, we managed to set up a new campaign for Catherine’s 7-Day Green Shake Challenge in Kajabi. We also wrote new copy and optimized existing email sequences.
After this, we created a content calendar and the intern designed posts while I wrote copy. At the same time, I dedicated time to research PR prospects.
Within a month, I created documents containing a list of 100 PR Prospects to reach out to along with Proposal Templates.
All of this resulted in less workload for Catherine and more energy to get more ‘shit’ done, as she would say…
PR Prospects
100
Email Deliverability
31%
Bounce Rate
13.7%
client satisfaction
5 Stars
Testimonial
“Zane is an excellent digital marketer. He has a keen understanding and has much to contribute when it comes to SEO, content creation, marketing strategy and powerful copy. His work ethic is excellent and is effective in completing tasks independently and with much care and competency. I would highly recommend him to anyone looking to grow and scale their business”.
Catherine Tanaka – Fitness & Mindset Coach
Services Provided
- Social Media Strategy
- Editorial Calendar
- PR Outreach
- Email Copywriting
- Website UI/UX
- Social Media Copywriting
- Marketing Strategy
- PR Outreach Proposal Templates
- Market Research for PR
- Project Management
- Email Automation Set-Up
- Reporting & Analytics
Looking for similar results?
H/N 119-A SabzazaR RWP Pakistan
+92 336 056664
marketing@zanejames.com