Elevating Fitness Coaching Through Omni-Channel Digital Marketing

From under-the-radar trainer to recognised industry voice in just three months.

Fitness Coaching | Omni‑Channel Funnel | 12‑Week Sprint

Project Overview

Catherine Tanaka, a Toronto‑based fitness coach, was sitting on gold‑standard expertise yet struggling to get noticed. Over a focused 12‑week sprint we rebuilt her entire online funnel—SEO‑first content, social‑profile optimisation, and PR outreach—so she could own the fitness conversation and attract premium clients.

Quick Facts

  • Role: Lead Strategist & Full‑Stack Marketer
  • Timeline: September 2022 – January 2023
  • Stack: WordPress + Elementor, Kajabi, Canva & Google Workspace
  • Deliverables: SEO blog engine, content calendar, LinkedIn overhaul, PR research & outreach
“Working with Zane was a game‑changer. I now have a clear voice online—and leads are coming in weekly!” — Catherine Tanaka
Cover photo of my client's Body Project Podcast
Catherine Tanaka Fitness & Mindset Coach

Portfolio Gallery

Snapshot of Keyword Research done for Client Catherine Tanaka
A picture of a PR proposal drafted for client Catherine Tanaka
A picture of research done to plan social media strategy for client Catherine Tanaka
Catherine Tanaka Moodboard for her green shake challenge
Click here to View the Rest of the Portfolio

Lessons Learned & Next Steps

  • SEO pillar content compounds over time—schedule quarterly updates.
  • Next sprint: launch low‑ticket micro‑offers to convert warm IG followers faster.
  • Post 5x/week and engage with at least 6 accounts per day on Instagram
  • Conduct PR Strategy and reach out to creators, tv shows, podcast hosts, to improve online visibility
  • Use Meta Advertising to promote Green Shake Challenge for list-building
  • Nurture the list with the 5-sequence email automation designed and slowly nurture prospects into paying clients.

Ready to elevate your brand?

For Brands

Starting At $2500. You can customize the services you’d like.

  • Marketing Strategy
  • Copywriting
  • UX Design
  • Content Strategy
  • Brand Strategy
Get Started

Price Finalized After Discovery Call

For Creators

Starting At $2500. You can customize the services you’d like.

  • Full-Stack Funnel Build
  • Complete Setup in GHL/Systeme/ClickFunnels (or tool of your choice)
  • Content Strategy
  • Email Automation
Get Started

Price Finalized After Discovery Call

Custom Pricing

Depends on project size, deliverables, and client requirements.

  • Tailored Scope
  • Full-Stack Marketing Strategy Service
  • For longer-duration projects
  • Ideal for launching & scaling brands
Get Started

Price Finalized After Discovery Call

SVG LOGO FOR SITE WITH GRADIENT FILLS

Heading

Legal

Socials