Ever started a Marketing Project or a new business idea, but got stuck at figuring out what digital marketing tools you need to find success? Today, the market is filled with hundreds of tools with more and more companies vying to enter the market.
Within each segment of digital marketing, you’ll find a plethora of options to choose from. Social Media Marketing has its own solutions, email marketing its own, etc. So I decided to do the research on your behalf and have compiled this list containing 198 Digital Marketing Tools that you can never go wrong with!
Tools & Software are a crucial part of your overall marketing strategy. We call it the ‘tech stack’ which basically means you choose what type of tools you need and then for each type, you start researching and finding suitable options. In this article, however, you simply need to pick and choose.
1. Tools for Social Media Marketing:
Hootsuite:
Hootsuite is a social media management platform that allows you to schedule posts, monitor your accounts, and collaborate with your team. It is a popular tool for businesses of all sizes, and it offers a variety of features to meet your needs.
Unique Selling Proposition:
Hootsuite’s USP lies in the tool’s ability to help brands manage their social media marketing across multiple platforms in one single platform.
Differentiation point:
Hootsuite allows you to collaborate with your team, track your results with their advanced ROI and analytics tool.
Unique feature:
Hootsuite’s unique feature is its ability to connect to over 35 social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. This makes it a great tool for businesses that want to manage their presence across multiple platforms.
Buffer:
Buffer is another popular social media management tool that allows you to schedule posts, track your analytics, and collaborate with your team. It is a bit simpler than Hootsuite, but it is still a powerful tool that can help you save time and get results.
Unique Selling Proposition:
Buffer is a great tool for small businesses that want to schedule social media posts on a budget.
Differentiation point:
Buffer’s differentiation point is its focus on simplicity. It is a very easy-to-use tool that does not have a lot of complex features. This makes it a good choice for businesses that are just starting out with social media marketing.
Unique feature:
Buffer’s unique feature is its ability to automatically post your content at the best times to reach your audience. This is based on Buffer’s analysis of your past posts and the times when they have received the most engagement.
Sprout Social:
Sprout Social is a social media management platform that offers a variety of features, including scheduling, analytics, and listening. It is a good choice for businesses that want a more comprehensive social media management solution.
Unique Selling Proposition:
Sprout Social’s USP is its focus on listening. It offers a variety of features that allow you to listen to what people are saying about your brand on social media. This can help you identify opportunities to engage with your audience and improve your social media marketing.
Differentiation point:
Sprout Social’s differentiation point is its focus on customer service. It offers 24/7 support and a variety of resources to help you get the most out of the platform.
Unique feature:
Sprout Social’s unique feature is its ability to identify influencers. This can help you reach a wider audience and get more exposure for your brand.
SocialBee:
SocialBee is a social media management tool that is designed for small businesses and individuals. It is a less expensive option than Hootsuite or Buffer, but it still offers a variety of features to help you manage your social media accounts.
Unique Selling Proposition:
SocialBee’s USP is its affordability. It is a great option for small businesses and individuals who are on a budget.
Differentiation point:
SocialBee’s differentiation point is its focus on automation. It offers a variety of features that allow you to automate your social media marketing, such as scheduling posts and responding to comments.
Unique feature:
SocialBee’s unique feature is its ability to create custom reports. This can help you track your results and see how your social media marketing is performing.
SocialPilot:
SocialPilot is a social media management tool that allows you to schedule posts, collaborate with your team, and track your analytics. It is a good choice for businesses that want a more affordable social media management solution than Hootsuite or Buffer.
Unique Selling Proposition:
Affordable social media management tool that offers a variety of features, including scheduling, analytics, and collaboration.
Differentiation point:
Offers a free plan for up to 10 social profiles, which is more generous than most other social media management tools.
Unique feature:
It combines the advanced analytics feature of Hootsuite with Buffer’s easy-to-use UI.
Later:
Later is a social media scheduling tool that is specifically designed for Instagram. It allows you to schedule posts, track your analytics, and get insights into your audience.
Unique Selling Proposition:
Instagram-focused social media scheduling tool that makes it easy to create and schedule posts, track your analytics, and get insights into your audience.
Differentiation point:
Offers a variety of features that are specifically designed for Instagram, such as the ability to schedule multiple posts at once and see how your posts perform over time.
Unique feature:
Allows you to create custom collages of your Instagram posts.
Piano.io:
This is a AI-powered social media management tool that helps you create and manage social media content across multiple platforms. It offers a variety of features, including scheduling, analytics, and collaboration.
Unique Selling Proposition:
Piano is a much more advanced platform than the likes of Buffer or Hootsuite and is specifically targeted towards large corporations and enterprises.
Differentiation point:
Offers a variety of features that allow you to collaborate with your team, track your results, and measure your ROI.
Unique feature:
Uses Machine Learning & Algorithmic Learning to provide digital experiences at scale.
MeetEdgar:
MeetEdgar is a social media recycling tool that helps you repurpose old content. It automatically posts your content at the best times to maximize engagement.
Unique Selling Proposition:
Social media recycling tool that helps you repurpose old content.
Differentiation point:
Offers a variety of features that allow you to recycle content automatically and track your results.
Unique feature:
Allows you to create custom rules for recycling content.
Mention:
Mention is a social media monitoring tool that helps you track mentions of your brand or keywords on social media. It can help you identify potential customers, partners, and influencers.
Unique Selling Proposition:
Mention’s advanced listening features help you track mentions of your brand or keywords on social media.
Differentiation point:
Offers a variety of features that allow you to track mentions in real time and filter them by location, language, and other criteria.
Unique feature:
Allows you to reply to mentions directly from the Mention dashboard.
Content Studio:
Content Studio is a social media management tool that helps you discover, plan, and analyze your content strategy across multiple social media platforms. It also offers insights into your audience and competitor performance.
Unique Selling Proposition:
Content Studio is an affordable social media management tool that helps brands get more done through an all-in-one, easy-to-use platform.
Differentiation point:
Offers a variety of features that allow you to research and identify trends, as well as track the performance of your content.
Unique feature:
Uses AI to help you grow your presence 10x faster.
Tweepi:
Tweepi is a social media management tool that helps you manage your Twitter audience, gain followers, and engage with your community more effectively. It offers features such as keyword monitoring, scheduling, and analytics.
Unique Selling Proposition:
Social media management tool that helps you manage your Twitter audience, gain followers, and engage with your community more effectively.
Differentiation point:
Offers a variety of features that allow you to target specific audiences and track your results.
Unique feature:
Allows you to automatically follow and unfollow people based on your criteria.
Agorapulse:
Agorapulse is a social media management tool that offers a variety of features, including scheduling, analytics, and listening. It is a good choice for businesses that want to focus not just on social media growth but also provide quality customer service.
Unique Selling Proposition:
This is an all-in-one platform offering scheduling, publishing, social listening, and analytics features.
Differentiation point:
Offers a variety of features that are specifically designed for businesses, such as the ability to track customer support tickets and manage multiple social media accounts.
Unique Feature:
Allows you to provide customer service on social media using an easy-to-use dashboard.
Tailwind:
Tailwind is a social media scheduling tool that is specifically designed for Pinterest. It allows you to schedule posts, track your analytics, and get insights into your audience.
Unique Selling Proposition:
Social media scheduling tool that is specifically designed for Pinterest.
Differentiation point:
Features both email marketing and social media solutions in their unified platform.
Unique feature:
Helps you create a ‘personalized marketing plan’ for social media and email marketing.
Planoly:
Planoly is a social media planning tool that helps you create and schedule social media posts across multiple platforms. It also offers features for designing and resizing images, and finding the best times to post.
Unique Selling Proposition:
Social media planning tool that helps you create and schedule social media posts across multiple platforms.
Differentiation point:
Offers a variety of features that allow you to design and resize images, find the best times to post, and collaborate with your team.
Unique feature:
Planoly is mostly focused on digital content creators who want a simple yet powerful social media tool.
CoSchedule:
CoSchedule is a project management tool that helps you collaborate with your team on social media marketing campaigns. It offers features for scheduling, analytics, and reporting.
Unique Selling Proposition:
Project management tool that helps you collaborate with your team on social media marketing campaigns.
Differentiation point:
Offers a variety of features that are specifically designed for social media marketing, such as the ability to create and track social media calendars and manage social media budgets.
Unique feature:
Allows you to collaborate with your team on social media marketing campaigns and track your results over time.
Iconosquare:
Iconosquare is a social media management tool that provides in-depth Instagram analytics and management features. It also offers tools for scheduling posts, creating collages, and measuring your results.
Unique Selling Proposition:
Social media management tool that provides in-depth Instagram analytics and management features.
Differentiation point:
Offers a variety of features that are specifically designed for Instagram, such as the ability to track your Instagram analytics, create custom reports, and manage your Instagram ads.
Unique feature:
Iconosquare is designer specifically for Instagram growth. For brands who use Instagram as their main messaging channel, this is the most optimal solution on the market.
Sendible:
Sendible is an all-in-one social media management tool for agencies that simplifies scheduling, engagement, and reporting for multiple platforms. It also offers features for collaboration and team management.
Unique Selling Proposition:
All-in-one social media management tool that simplifies scheduling, engagement, and reporting for multiple platforms.
Differentiation point:
Offers a variety of features that are specifically designed for agencies, such as the ability to collaborate with your team and track your ROI.
2. Tools for Advertising:
Google Ads
Unique Selling Proposition:
Pay-per-click (PPC) advertising platform that allows businesses to create and manage online ads that appear on Google’s search engine results pages (SERPs).
Differentiation point:
Offers a variety of features that allow businesses to target their ads to specific audiences, track their results, and optimize their campaigns.
Unique feature:
Allows businesses to create responsive ads that can be displayed on mobile devices.
Facebook Ads Manager
Unique Selling Proposition:
Pay-per-click (PPC) advertising platform that allows businesses to create and manage online ads that appear on Facebook and Instagram.
Differentiation point:
Offers a variety of features that allow businesses to target their ads to specific audiences, track their results, and optimize their campaigns.
Unique feature:
Allows businesses to create custom audiences based on their website visitors, email subscribers, and other data.
LinkedIn Ads
Unique Selling Proposition:
Pay-per-click (PPC) advertising platform that allows businesses to create and manage online ads that appear on LinkedIn.
Differentiation point:
Offers a variety of features that allow businesses to target their ads to specific audiences, track their results, and optimize their campaigns.
Unique feature:
Allows businesses to target their ads to specific job titles and industries.
Twitter Ads
Unique Selling Proposition:
Pay-per-click (PPC) advertising platform that allows businesses to create and manage online ads that appear on Twitter.
Differentiation point:
Offers a variety of features that allow businesses to target their ads to specific audiences, track their results, and optimize their campaigns.
Unique feature:
Allows businesses to create promoted tweets that appear at the top of the Twitter feed.
Microsoft Advertising
Unique Selling Proposition:
Pay-per-click (PPC) advertising platform that allows businesses to create and manage online ads that appear on Microsoft’s search engine Bing, as well as on other Microsoft properties such as MSN and Outlook.com.
Differentiation point:
Offers a variety of features that allow businesses to target their ads to specific audiences, track their results, and optimize their campaigns.
Unique feature:
Allows businesses to create responsive ads that can be displayed on mobile devices.
Pinterest Ads
Unique Selling Proposition:
Pay-per-click (PPC) advertising platform that allows businesses to create and manage online ads that appear on Pinterest.
Differentiation point:
Offers a variety of features that allow businesses to target their ads to specific audiences, track their results, and optimize their campaigns.
Unique feature:
Allows businesses to create promoted pins that appear at the top of the Pinterest feed.
Instagram Ads
Unique Selling Proposition:
Pay-per-click (PPC) advertising platform that allows businesses to create and manage online ads that appear on Instagram.
Differentiation point:
Offers a variety of features that allow businesses to target their ads to specific audiences, track their results, and optimize their campaigns.
Unique feature:
Allows businesses to create promoted posts that appear at the top of the Instagram feed.
AdRoll
Unique Selling Proposition:
Retargeting platform that allows businesses to show ads to people who have visited their website or used their app.
Differentiation point:
Offers a variety of features that allow businesses to target their retargeting ads to specific audiences, track their results, and optimize their campaigns.
Unique feature:
Allows businesses to create dynamic retargeting ads that show products or services that the user has viewed on the website.
WordStream
Unique Selling Proposition:
Pay-per-click (PPC) advertising platform that helps businesses create and manage their PPC campaigns.
Differentiation point:
Offers a variety of features that make it easy for businesses to create and manage their PPC campaigns, including keyword research, ad creation, and campaign optimization.
Unique feature:
Offers a free PPC audit that helps businesses identify areas where they can improve their campaigns.
AdEspresso
Unique Selling Proposition:
Facebook Ads management platform that helps businesses create and manage their Facebook Ads campaigns.
Differentiation point:
Offers a variety of features that make it easy for businesses to create and manage their Facebook Ads campaigns, including ad creation, campaign optimization, and reporting.
Unique feature:
Offers a drag-and-drop ad creator that makes it easy to create
Optmyzr
Unique Selling Proposition:
PPC optimization platform that helps businesses optimize their PPC campaigns for better results.
Differentiation point:
Offers a variety of features that help businesses automate their PPC campaigns, track their results, and identify areas where they can improve.
Unique feature:
Offers a Smart Bidding tool that helps businesses automatically set the best bids for their keywords.
Marin Software
Unique Selling Proposition:
Enterprise-grade PPC management platform that helps businesses manage their PPC campaigns at scale.
Differentiation point:
Offers a variety of features that are designed for businesses with large and complex PPC campaigns, including campaign management, reporting, and optimization.
Unique feature:
Offers a cross-channel optimization tool that helps businesses optimize their PPC campaigns across multiple channels, such as Google Ads, Facebook Ads, and LinkedIn Ads.
AdStage
Unique Selling Proposition:
PPC management platform that helps businesses manage their PPC campaigns on a budget.
Differentiation point:
Offers a variety of features that are designed for businesses with small budgets, including campaign management, reporting, and optimization.
Unique feature:
Offers a live bidding tool that helps businesses automatically set the best bids for their keywords in real time.
Quora Ads
Unique Selling Proposition:
Pay-per-click (PPC) advertising platform that allows businesses to create and manage online ads that appear on Quora.
Differentiation Point:
Offers a variety of features that allow businesses to target their ads to specific audiences, track their results, and optimize their campaigns.
Unique feature:
Allows businesses to create promoted answers that appear at the top of the Quora search results.
AdHawk
Unique Selling Proposition:
PPC management platform that helps businesses manage their PPC campaigns and save money.
Differentiation Point:
Offers a variety of features that are designed to help businesses save money on their PPC campaigns, such as automated bidding and keyword research tools.
Unique feature:
Offers a PPC performance report that provides businesses with insights into how their campaigns are performing and where they can improve.
Revealbot
Unique Selling Proposition:
PPC management platform that helps businesses manage their PPC campaigns and improve their results.
Differentiation Point:
Offers a variety of features that are designed to help businesses improve their PPC campaigns, such as ad copy optimization and keyword research tools.
Unique feature:
Offers a PPC campaign audit that helps businesses identify areas where they can improve their campaigns.
Adalysis
USP:
PPC management platform that helps businesses manage their PPC campaigns and track their results.
Differentiation Point:
Offers a variety of features that are designed to help businesses track their PPC campaigns in detail, such as keyword performance reports and ad copy analysis tools.
Unique feature:
Offers a PPC campaign simulator that allows businesses to test different bidding strategies and ad copy before they launch their campaigns.
Acquisio
USP:
Cross-channel marketing platform that helps businesses manage their marketing campaigns across multiple channels, including paid advertising, email marketing, and social media marketing.
Differentiation Point:
Offers a variety of features that are designed to help businesses manage their marketing campaigns at scale, such as campaign management, reporting, and optimization.
Unique feature:
Offers a cross-channel attribution tool that helps businesses identify the channels that are driving the most conversions.
3. Tools for Email Marketing:
Klaviyo
Unique Selling Proposition:
Email marketing platform that helps businesses send personalized emails to their customers based on their purchase history, website behavior, and other data.
Differentiation Feature:
Offers a variety of features that allow businesses to send personalized emails, including dynamic content, segmentation, and A/B testing.
Unique Point:
Offers a predictive analytics engine that helps businesses identify the customers who are most likely to open and engage with their emails.
Mailchimp
Unique Selling Proposition:
Popular email marketing platform that is easy to use and affordable.
Differentiation Feature:
Offers a drag-and-drop email editor that makes it easy to create beautiful emails.
Unique Point:
Offers a free plan for up to 2,000 subscribers.
Constant Contact
Unique Selling Proposition:
Easy-to-use email marketing platform with a variety of features.
Differentiation Feature:
Offers a variety of templates and drag-and-drop tools that make it easy to create professional-looking emails.
Unique Point:
Offers a free plan for up to 600 subscribers.
Aweber
Unique Selling Proposition:
Email marketing platform known for its customer support.
Differentiation Feature:
Offers 24/7 customer support via phone, email, and chat.
Unique Point:
Offers a free trial so you can try it before you buy it.
GetResponse
Unique Selling Proposition:
Email marketing platform with a variety of features for growing your email list and increasing sales.
Differentiation Feature:
Offers a variety of features for email automation, landing pages, and webinars.
Unique Point:
Offers a free plan for up to 1,000 subscribers.
ConvertKit
Unique Selling Proposition:
Email marketing platform designed for creators.
Differentiation Feature:
Offers a variety of features for selling digital products or services, such as online courses or ebooks.
Unique Point:
Offers a free plan for up to 1,000 subscribers.
Brevo
Unique Selling Proposition:
Email marketing platform that helps businesses send personalized emails to their customers.
Differentiation Feature:
Offers a variety of features for personalizing emails, such as dynamic content and A/B testing.
Unique Point:
Offers a free plan for up to 500 subscribers.
SendinBlue
Unique Selling Proposition:
Affordable email marketing platform with a variety of features.
Differentiation Feature:
Offers a variety of features for email automation, marketing automation, and CRM.
Unique Point:
Offers a free plan for up to 300 emails per day.
MailerLite
Unique Selling Proposition:
Easy-to-use email marketing platform with a drag-and-drop editor.
Differentiation Feature:
Offers a drag-and-drop email editor that makes it easy to create beautiful emails.
Unique Point:
Offers a free plan for up to 1,000 subscribers.
ActiveCampaign
Unique Selling Proposition:
Email marketing platform that offers a variety of features for growing your email list, increasing sales, and improving your customer service.
Differentiation Feature:
Offers a variety of features for email automation, marketing automation, and CRM.
Unique Point:
Offers a free trial so you can try it before you buy it.
HubSpot Email Marketing
Unique Selling Proposition:
Email marketing platform that is part of HubSpot’s CRM platform.
Differentiation Feature:
Offers a variety of features for email marketing, including email automation, segmentation, and reporting.
Unique Point:
Offers a free plan for up to 2,000 subscribers.
Drip
Unique Selling Proposition:
Email marketing platform designed for e-commerce businesses.
Differentiation Feature:
Offers a variety of features for email automation, segmentation, and product recommendations.
Unique Point:
Offers a free trial so you can try it before you buy it.
Emma
Unique Selling Proposition:
Email marketing platform known for its deliverability rates.
Differentiation Feature:
Offers a variety of features for improving email deliverability, such as spam testing and IP reputation management.
Unique Point:
Offers a free plan for up to 500 subscribers.
Mailmodo
Unique Selling Proposition:
Email marketing platform that helps businesses send personalized emails to their customers.
Differentiation Feature:
Offers a variety of features for personalizing emails, such as dynamic content and A/B testing.
Unique Point:
Offers a free plan for up to 1,000 subscribers.
Keap (formerly Infusionsoft)
Unique Selling Proposition:
Email marketing platform known for its CRM features.
Differentiation Feature:
Offers a variety of features for integrating email marketing with CRM, such as lead scoring and customer lifecycle management.
Unique Point:
Offers a free trial so you can try it before you buy it.
Kajabi
Unique Selling Proposition:
All-in-one marketing platform that includes email marketing features.
Differentiation Feature:
Offers a variety of features for selling digital products or services, such as online courses or ebooks, and managing your email marketing campaigns.
Unique Point:
Offers a free trial so you can try it before you buy it.
BeeHiiv
Unique Selling Proposition:
Email marketing platform that helps businesses send personalized emails to their customers based on their location.
Differentiation Feature:
Offers a variety of features for personalizing emails based on location, such as weather and time zone.
Unique Point:
Offers a free plan for up to 100 subscribers.
SendGrid
Unique Selling Proposition:
Email delivery platform that helps businesses send and deliver their emails reliably.
Differentiation Feature:
Offers a variety of features for improving email deliverability, such as spam testing and IP reputation management.
Unique Point:
Offers a free plan for up to 300 emails per day.
SparkPost
Unique Selling Proposition:
Email delivery platform that helps businesses send and deliver their emails reliably.
Differentiation Feature:
Offers a variety of features for improving email deliverability, such as spam testing and IP reputation management.
Unique Point:
Offers a free plan for up to 100,000 emails per month.
Vero
Unique Selling Proposition:
Email marketing platform that helps businesses send personalized emails to their customers based on their interests.
Differentiation Feature:
Offers a variety of features for personalizing emails based on interests, such as social media data and browsing behavior.
Unique Point:
Offers a free plan for up to 500 subscribers.
4. Tools for SEO:
Moz
Unique Selling Proposition:
SEO platform that helps businesses improve their search engine rankings.
Differentiation Point:
Offers a variety of features for keyword research, link building, and website analysis.
Unique Feature:
Offers a freemium plan that allows businesses to use some of its features for free.
SEMrush
Unique Selling Proposition:
SEO platform that helps businesses track their competitors’ SEO performance.
Differentiation Point:
Offers a variety of features for keyword research, competitor analysis, and backlink analysis.
Unique Feature:
Offers a “Market Explorer” feature that allows businesses to see how their website ranks in different countries and languages.
Ahrefs
Unique Selling Proposition:
SEO platform that helps businesses find new backlink opportunities.
Differentiation Point:
Offers a variety of features for backlink analysis, keyword research, and website traffic analysis.
Unique Feature:
Offers a “Content Gap” feature that allows businesses to see which keywords their competitors are ranking for that they are not.
Yoast SEO
Unique Selling Proposition:
WordPress SEO plugin that helps businesses optimize their websites for search engines.
Differentiation Point:
Offers a variety of features for keyword research, title tag optimization, and meta description optimization.
Unique Feature:
Offers a “SEO Analysis” feature that allows businesses to see how their website is optimized for search engines.
SpyFu
Unique Selling Proposition:
Competitive intelligence platform that helps businesses track their competitors’ SEO performance.
Differentiation Point:
Offers a variety of features for competitor analysis, keyword research, and backlink analysis.
Unique Feature:
Offers a “Backlink Gap” feature that allows businesses to see which backlinks their competitors have that they do not.
Majestic SEO
Unique Selling Proposition:
SEO platform that helps businesses track their backlink profile.
Differentiation Point:
Offers a variety of features for backlink analysis, domain authority, and page authority.
Unique Feature:
Offers a “Historical Backlinks” feature that allows businesses to see how their backlink profile has changed over time.
Serpstat
Unique Selling Proposition:
SEO platform that helps businesses track their search engine rankings.
Differentiation Point:
Offers a variety of features for keyword research, competitor analysis, and SERP analysis.
Unique Feature:
Offers a “SERP Features” feature that allows businesses to see which SERP features are being used for their target keywords.
Rank Math
Unique Selling Proposition:
WordPress SEO plugin that helps businesses optimize their websites for search engines.
Differentiation Point:
Offers a variety of features for keyword research, title tag optimization, and meta description optimization.
Unique Feature:
Offers a “Local SEO” feature that helps businesses optimize their websites for local search.
Surfer SEO
Unique Selling Proposition:
SEO platform that helps businesses optimize their websites for search engines.
Differentiation Point:
Offers a variety of features for keyword research, on-page optimization, and technical SEO.
Unique Feature:
Offers a “Content Editor” which uses artificial intelligence to optimize your content for SEO in real-time.
SE Ranking
Unique Selling Proposition:
SEO platform that helps businesses track their SEO performance.
Differentiation Point:
Offers a variety of features for keyword research, competitor analysis, and website analysis.
Unique Feature:
Offers a “Link Building Assistant” feature that helps businesses find and build backlinks to their websites.
BrightEdge
Unique Selling Proposition:
SEO platform that helps businesses optimize their websites for search engines.
Differentiation Point:
Offers a variety of features for keyword research, on-page optimization, and technical SEO.
Unique Feature:
Offers a “Personalized Recommendations
Moz Local
Unique Selling Proposition:
SEO platform that helps businesses optimize their local listings for search engines.
Differentiation Point:
Offers a variety of features for local SEO, including citation management, review management, and Google My Business optimization.
Unique Feature:
Offers a “Local Landing Pages” feature that helps businesses create and optimize landing pages for their local businesses.
CognitiveSEO
Unique Selling Proposition:
SEO platform that helps businesses improve their search engine rankings and visibility.
Differentiation Point:
Offers a variety of features for keyword research, competitor analysis, and technical SEO.
Unique Feature:
Offers a “Live SEO Audit” feature that allows businesses to see how their website is performing in real time.
SEO PowerSuite
Unique Selling Proposition:
SEO suite that offers a variety of tools for keyword research, competitor analysis, and website optimization.
Differentiation Point:
Offers a variety of tools at a fraction of the cost of other SEO suites.
Unique Feature:
Offers a “Local SEO Pack” that helps businesses optimize their local listings for search engines.
Raven Tools
Unique Selling Proposition:
SEO platform that helps businesses track their SEO performance and make informed decisions about their campaigns.
Differentiation Point:
Offers a variety of features for tracking SEO performance, including keyword tracking, backlink tracking, and website traffic analysis.
Unique Feature:
Offers a “Competitor Comparison” feature that allows businesses to compare their SEO performance to their competitors.
Mangools
Unique Selling Proposition:
SEO suite that offers a variety of tools for keyword research, competitor analysis, and website optimization.
Differentiation Point:
Offers a variety of tools at a competitive price.
Unique Feature:
Offers a “Site Crawl” feature that allows businesses to crawl their websites and identify SEO errors and opportunities.
SEOptimer
Unique Selling Proposition:
SEO platform that helps businesses improve their search engine rankings and visibility.
Differentiation Point:
Offers a variety of features for keyword research, competitor analysis, and website optimization.
Unique Feature:
Offers a “Technical SEO Audit” feature that helps businesses identify and fix technical SEO issues on their websites.
5. Tools for PR:
Meltwater
Unique Selling Proposition:
Media intelligence platform that helps businesses track their media coverage, identify influencers, and measure their PR performance.
Differentiation Point:
Offers a variety of features for media monitoring, influencer identification, and PR measurement.
Unique Feature:
Offers a “Social Listening” feature that allows businesses to track conversations about their brand on social media.
Newswire
Unique Selling Proposition:
PR distribution platform that helps businesses distribute their news releases to a variety of media outlets.
Differentiation Point:
Offers a variety of features for PR distribution, including email distribution, social media distribution, and influencer distribution.
Unique Feature:
Offers a “Press Release Translation” service that allows businesses to translate their news releases into multiple languages.
Cision (formerly PR Newswire)
Unique Selling Proposition:
PR distribution platform that helps businesses distribute their news releases to a variety of media outlets.
Differentiation Point:
Offers a variety of features for PR distribution, including email distribution, social media distribution, and influencer distribution.
Unique Feature:
Offers a “Media Monitoring” feature that allows businesses to track their media coverage.
PRWeb
Unique Selling Proposition:
PR distribution platform that helps businesses distribute their news releases to a variety of media outlets.
Differentiation Point:
Offers a variety of features for PR distribution, including email distribution, social media distribution, and influencer distribution.
Unique Feature:
Offers a “Press Release Analytics” feature that allows businesses to track the performance of their news releases.
Help a Reporter Out (HARO)
Unique Selling Proposition:
Service that connects businesses with journalists who are looking for sources for their stories.
Differentiation Point:
Offers a variety of features for connecting with journalists, including a searchable database of journalists, a daily email of story pitches, and the ability to submit your own story pitches.
Unique Feature:
Offers a “Verified Journalist” program that ensures that businesses are only connecting with legitimate journalists.
Talkwalker
Unique Selling Proposition:
Media intelligence platform that helps businesses track their media coverage, identify influencers, and measure their PR performance.
Differentiation Point:
Offers a variety of features for media monitoring, influencer identification, and PR measurement.
Unique Feature:
Offers a “Sentiment Analysis” feature that allows businesses to understand the sentiment of their media coverage.
Muck Rack
Unique Selling Proposition:
PR software platform that helps businesses manage their PR campaigns, track their media coverage, and identify influencers.
Differentiation Point:
Offers a variety of features for PR campaign management, media monitoring, and influencer identification.
Unique Feature:
Offers a “Pitch Assistant” feature that helps businesses write and send personalized pitches to journalists.
Business Wire
Unique Selling Proposition:
PR distribution platform that helps businesses distribute their news releases to a variety of media outlets.
Differentiation Point:
Offers a variety of features for PR distribution, including email distribution, social media distribution, and influencer distribution.
Unique Feature:
Offers a “Video Distribution” feature that allows businesses to distribute their videos to media outlets.
PRLog
Unique Selling Proposition:
PR distribution platform that helps businesses distribute their news releases to a variety of media outlets.
Differentiation Point:
Offers a variety of features for PR distribution, including email distribution, social media distribution, and influencer distribution.
Unique Feature:
Offers a “Press Release Archive” feature that allows businesses to archive their news releases for future reference.
Onclusive (formerly PRgloo)
Unique Selling Proposition:
PR software platform that helps businesses manage their PR campaigns, track their media coverage, and identify influencers.
Differentiation Point:
Offers a variety of features for PR campaign management, media monitoring, and influencer identification.
Unique Feature:
Offers a “Brand Monitoring” feature that allows businesses to track mentions of their brand on social media and other channels.
Prezly
USP:
PR software platform that helps businesses manage their PR campaigns, track their media coverage, and identify influencers.
Differentiation Point:
Offers a variety of features for PR campaign management, media monitoring, and influencer identification.
Unique Feature:
Offers a “Media Contact Database” feature that allows businesses to store and manage their media contact information.
Agility PR Solutions
Unique Selling Proposition:
PR agency that helps businesses with their PR needs, including media relations, content marketing, and social media marketing.
Differentiation Point:
Offers a variety of services for PR, including media relations, content marketing, and social media marketing.
Unique Feature:
Offers a “Crisis Communications” service that helps businesses manage a public relations crisis.
Prowly
Unique Selling Proposition:
PR software platform that helps businesses manage their PR campaigns, track their media coverage, and identify influencers.
Differentiation Point:
Offers a variety of features for PR campaign management, media monitoring, and influencer identification.
Unique Feature:
Offers a “Team Collaboration” feature that allows businesses to collaborate on PR campaigns with their team members.
PressPage
Unique Selling Proposition:
PR software platform that helps businesses manage their PR campaigns, track their media coverage, and identify influencers.
Differentiation Point:
Offers a variety of features for PR campaign management, media monitoring, and influencer identification.
Unique Feature:
Offers a “Link Building” feature that helps businesses build backlinks to their website.
BuzzStream
Unique Selling Proposition:
PR software platform that helps businesses find and connect with influencers.
Differentiation Point:
Offers a variety of features for influencer identification, contact management, and outreach.
Unique Feature:
Offers a “Campaign Management” feature that helps businesses track and measure the results of their influencer outreach campaigns.
CoverageBook
Unique Selling Proposition:
PR software platform that helps businesses track their media coverage.
Differentiation Point:
Offers a variety of features for media monitoring, including a searchable database of media outlets, a daily email of media mentions, and the ability to track the performance of your news releases.
Unique Feature:
Offers a “Media Alerts” feature that allows businesses to set up alerts for specific keywords or phrases.
PressRush
Unique Selling Proposition:
PR software platform that helps businesses track their media coverage.
Differentiation Point:
Offers a variety of features for media monitoring, including a searchable database of media outlets, a daily email of media mentions, and the ability to track the performance of your news releases.
Unique Feature:
Offers a “Media Analysis” feature that allows businesses to analyze their media coverage to identify trends and improve their PR strategy.
Pressat
Unique Selling Proposition:
PR distribution platform that helps businesses distribute their news releases to a variety of media outlets.
Differentiation Point:
Offers a variety of features for PR distribution, including email distribution, social media distribution, and influencer distribution.
Unique Feature:
Offers a “Press Release Translation” service that allows businesses to translate their news releases into multiple languages.
Vuelio
Unique Selling Proposition:
PR software platform that helps businesses manage their PR campaigns, track their media coverage, and identify influencers.
Differentiation Point:
Offers a variety of features for PR campaign management, media monitoring, and influencer identification.
Unique Feature:
Offers a “Competitive Analysis” feature that allows businesses to compare their PR performance to their competitors.
OnePitch
Unique Selling Proposition:
Service that connects businesses with journalists who are looking for sources for their stories.
Differentiation Point:
Offers a variety of features for connecting with journalists, including a searchable database of journalists, a daily email of story pitches, and the ability to submit your own story pitches.
Unique Feature:
Offers a “Pitch Feedback” feature that allows businesses to get feedback on their story pitches from journalists.
6. Tools for Project Management:
Trello
Unique Selling Proposition:
Visual project management tool that helps teams collaborate and stay organized.
Differentiation Point:
Uses a Kanban board interface to make it easy to see what tasks are in progress, what tasks are waiting to be started, and what tasks have been completed.
Unique Feature:
Offers a “Power-Ups” marketplace where users can add additional features to Trello, such as integrations with other apps and custom fields.
Asana
Unique Selling Proposition:
Project management tool that helps teams track their tasks, communicate with each other, and get things done.
Differentiation Point:
Offers a variety of features for task management, including a timeline view, a calendar view, and a gantt chart view.
Unique Feature:
Offers a “Workload” feature that helps teams visualize how much work each person is assigned to.
Monday.com
Unique Selling Proposition:
Work management platform that helps teams collaborate and manage their work.
Differentiation Point:
Offers a variety of features for work management, including a customizable interface, a drag-and-drop editor, and a variety of integrations with other apps.
Unique Feature:
Offers a “Timeline” feature that helps teams visualize their work and track their progress.
Wrike
Unique Selling Proposition:
Project management tool that helps teams collaborate and manage their projects.
Differentiation Point:
Offers a variety of features for project management, including a kanban board, a Gantt chart, and a timeline view.
Unique Feature:
Offers a “Time Tracking” feature that helps teams track how much time they spend on each task.
ClickUp
Unique Selling Proposition:
All-in-one productivity app that helps teams manage their work, tasks, and projects.
Differentiation Point:
Offers a variety of features for productivity, including a task manager, a project management tool, and a document collaboration tool.
Unique Feature:
Offers a “Notion Integration” that allows users to connect ClickUp with Notion, a popular productivity app.
Basecamp
Unique Selling Proposition:
Project management tool that helps teams collaborate and communicate on projects.
Differentiation Point:
Offers a focus on simplicity and ease of use.
Unique Feature:
Offers a “30-day free trial” that allows users to try Basecamp before they buy it.
Akiflow
Unique Selling Proposition:
Visual project management tool that helps teams visualize their work and track their progress.
Differentiation Point:
Uses a mind map interface to make it easy to see the relationships between tasks.
Unique Feature:
Offers the ability to integrate with other tools like Notion and Slack to give you a ‘centralized dashboard’.
BeforeSunset
Unique Selling Proposition:
Project management tool that helps teams collaborate and stay organized.
Differentiation Point:
Offers a focus on simplicity and ease of use.
Unique Feature:
Offers a “Free plan” that allows users to use BeforeSunset for free.
Teamwork
Unique Selling Proposition:
Project management tool that helps teams collaborate and manage their projects.
Differentiation Point:
Offers a variety of features for project management, including a kanban board, a Gantt chart, and a timeline view.
Unique Feature:
Offers a “Timesheet” feature that helps teams track how much time they spend on each task.
Smartsheet
Unique Selling Proposition:
Spreadsheet-based project management tool that helps teams collaborate and manage their projects.
Differentiation Point:
Offers a variety of features for project management, including a kanban board, a Gantt chart, and a timeline view.
Unique Feature:
Offers a “Formulas” feature that allows users to create formulas in their spreadsheets.
Notion
Unique Selling Proposition:
All-in-one workspace that helps teams collaborate and manage their work.
Differentiation Point:
Offers a variety of features for productivity, including a task manager, a project management tool, and a document collaboration tool.
Unique Feature:
Offers a “Wiki” feature that allows users to create and manage wikis.
Airtable
Unique Selling Proposition:
Spreadsheet-based project management tool that helps teams collaborate and manage their projects.
Differentiation Point:
Offers a variety of features for project management, including a kanban board, a Gantt chart, and a timeline view.
Unique Feature:
Offers a “Customization” feature that allows users to customize Airtable to their specific needs.
Slack
Unique Selling Proposition:
Team communication tool that helps teams communicate and collaborate.
Differentiation Point:
Offers a variety of features for team communication, including direct messages, group chat, and file sharing.
Unique Feature:
Offers a “Bots” feature that allows users to create and use bots to automate tasks.
Jira
Unique Selling Proposition:
Issue tracking software that helps teams track and manage their work.
Differentiation Point:
Offers a variety of features for issue tracking, including a kanban board, a Gantt chart, and a timeline view.
Unique Feature:
Offers a “Workflow” feature that allows users to create custom workflows for their issues.
ProofHub
Unique Selling Proposition:
Project management tool that helps teams collaborate and manage their projects.
Differentiation Point:
Offers a variety of features for project management, including a kanban board, a Gantt chart, and a timeline view.
Unique Feature:
Offers a “Proofing” feature that allows users to collaborate on documents and images.
Workamajig
Unique Selling Proposition:
Project management tool that helps teams collaborate and manage their projects.
Differentiation Point:
Offers a focus on visual collaboration and communication.
Unique Feature:
Offers a “Live Chat” feature that allows users to chat with each other in real time.
Todoist
Unique Selling Proposition:
Task management tool that helps users stay organized and on track.
Differentiation Point:
Offers a focus on simplicity and ease of use.
Unique Feature:
Offers a “Natural Language Processing” feature that allows users to create tasks by speaking to their devices.
MeisterTask
Unique Selling Proposition:
Task management tool that helps teams collaborate and manage their projects.
Differentiation Point:
Offers a focus on flexibility and customization.
Unique Feature:
Offers a “Kanban board” view that allows users to visualize their work and track their progress.
Zoho Projects
Unique Selling Proposition:
Project management tool that helps teams collaborate and manage their projects.
Differentiation Point:
Offers a variety of features for project management, including a kanban board, a Gantt chart, and a timeline view.
Unique Feature:
Offers a “Free plan” that allows users to use Zoho Projects for free.
Redbooth
Unique Selling Proposition:
Project management tool that helps teams collaborate and manage their projects.
Differentiation Point:
Offers a focus on mobile collaboration.
Unique Feature:
Offers a “Mobile app” that allows users to access Redbooth from their smartphones and tablets.
7. Tools for Analytics:
Google Analytics
Unique Selling Proposition:
Web analytics platform that helps businesses track their website traffic and performance.
Differentiation Point:
Offers a variety of features for website analytics, including audience insights, behavior tracking, and conversion tracking.
Unique Point:
Offers a “Free plan” that allows users to track up to 100,000 pageviews per month.
Adobe Analytics
Unique Selling Proposition:
Web analytics platform that helps businesses track their website traffic and performance.
Differentiation Point:
Offers a variety of features for website analytics, including audience insights, behavior tracking, and conversion tracking.
Unique Point:
Offers a “Real-time” view of website traffic.
Mixpanel
Unique Selling Proposition:
User behavior analytics platform that helps businesses track their users’ behavior on their website or app.
Differentiation Point:
Offers a variety of features for user behavior analytics, including event tracking, funnel analysis, and cohort analysis.
Unique Point:
Offers a “Customer Journey Analytics” feature that helps businesses visualize their users’ journey through their website or app.
Kissmetrics
Unique Selling Proposition:
User behavior analytics platform that helps businesses track their users’ behavior on their website or app.
Differentiation Point:
Offers a variety of features for user behavior analytics, including event tracking, funnel analysis, and cohort analysis.
Unique Point:
Offers a “Churn Prediction” feature that helps businesses predict which users are likely to churn.
Crazy Egg
Unique Selling Proposition:
Heatmap and scrollmap tool that helps businesses visualize how their users interact with their website or app.
Differentiation Point:
Offers a variety of heatmap and scrollmap features, including session recordings, click maps, and form analytics.
Unique Point:
Offers a “Heatmap Replay” feature that allows businesses to replay user sessions to see how they interacted with their website or app.
Hotjar
Unique Selling Proposition:
Heatmap and scrollmap tool that helps businesses visualize how their users interact with their website or app.
Differentiation Point:
Offers a variety of heatmap and scrollmap features, including session recordings, click maps, and form analytics.
Unique Point:
Offers a “Feedback Polls” feature that allows businesses to collect feedback from their users.
Matomo (formerly Piwik)
Unique Selling Proposition:
Open-source web analytics platform that helps businesses track their website traffic and performance.
Differentiation Point:
Offers a variety of features for website analytics, including audience insights, behavior tracking, and conversion tracking.
Unique Point:
Offers a “Self-hosted” option that allows businesses to host Matomo on their own servers.
Chartbeat
Unique Selling Proposition:
Real-time web analytics platform that helps businesses track their website traffic and performance in real time.
Differentiation Point:
Offers a variety of features for real-time web analytics, including audience insights, behavior tracking, and conversion tracking.
Unique Point:
Offers a “Content Engagement” feature that helps businesses track how users engage with their content.
Woopra
USP:
Customer relationship analytics platform that helps businesses track their customers’ interactions with their website or app.
Differentiation Point:
Offers a variety of features for customer relationship analytics, including event tracking, funnel analysis, and cohort analysis.
Unique Point:
Offers a “Customer Journey Map” feature that helps businesses visualize their customers’ journey through their website or app.
SimilarWeb
Unique Selling Proposition:
Competitive intelligence platform that helps businesses track their competitors’ website traffic and performance.
Differentiation Point:
Offers a variety of features for competitive intelligence, including traffic insights, audience insights, and marketing insights.
Unique Point:
Offers a “Traffic Attribution” feature that helps businesses track the traffic sources that are driving their website traffic.
Heap Analytics
Unique Selling Proposition:
No-code web analytics platform that helps businesses track their website traffic and performance without writing any code.
Differentiation Point:
Offers a variety of features for web analytics, including audience insights, behavior tracking, and conversion tracking.
Unique Point:
Offers a “No-code” interface that makes it easy for businesses to set up and use Heap Analytics.
StatCounter
Unique Selling Proposition:
Free web analytics platform that helps businesses track their website traffic and performance.
Differentiation Point:
Offers a variety of features for web analytics, including audience insights, behavior tracking, and conversion tracking.
Unique Point:
Offers a “Free plan” that allows businesses to track unlimited traffic.
Clicky
Unique Selling Proposition:
Web analytics platform that helps businesses track their website traffic and performance.
Differentiation Point:
Offers a variety of features for web analytics, including audience insights, behavior tracking, and conversion tracking.
Unique Point:
Offers a “Detailed” view of website traffic, including individual page views and time spent on each page.
Contentsquare
Unique Selling Proposition:
User experience analytics platform that helps businesses understand how users interact with their website or app.
Differentiation Point:
Offers a variety of features for user experience analytics, including heatmaps, scrollmaps, and session recordings.
Unique Point:
Offers a “Customer Journey Insights” feature that helps businesses track how users move through their website or app.
Whatagraph
Unique Selling Proposition:
Data visualization platform that helps businesses visualize their data in a way that is easy to understand and actionable.
Differentiation Point:
Offers a variety of data visualization features, including charts, graphs, and dashboards.
Unique Point:
Offers a “Customization” feature that allows businesses to customize their data visualizations to their specific needs.
Improvado
Unique Selling Proposition:
Data integration platform that helps businesses integrate their data from different sources into a single platform.
Differentiation Point:
Offers a variety of data integration features, including ETL, ELT, and API integration.
Unique Point:
Offers a “Data Quality” feature that helps businesses ensure the quality of their data.
Cyfe
Unique Selling Proposition:
Business intelligence platform that helps businesses track their key metrics and KPIs in a single dashboard.
Differentiation Point:
Offers a variety of business intelligence features, including dashboards, reports, and alerts.
Unique Point:
Offers a “Free plan” that allows businesses to track up to 5 metrics.
Klipfolio
Unique Selling Proposition:
Business intelligence platform that helps businesses track their key metrics and KPIs in a single dashboard.
Differentiation Point:
Offers a variety of business intelligence features, including dashboards, reports, and alerts.
Unique Point:
Offers a “Mobile app” that allows businesses to access their dashboards from their smartphones and tablets.
Domo
Unique Selling Proposition:
Business intelligence platform that helps businesses track their key metrics and KPIs in a single dashboard.
Differentiation Point:
Offers a variety of business intelligence features, including dashboards, reports, and alerts.
Unique Point:
Offers a “AI-powered” platform that can automatically generate insights from data.
Tableau
Unique Selling Proposition:
Data visualization platform that helps businesses visualize their data in a way that is easy to understand and actionable.
Differentiation Point:
Offers a variety of data visualization features, including charts, graphs, and dashboards.
Unique Point:
Offers a “Community” feature that allows businesses to share their data visualizations with other users.
8. Tools for Research:
Google Trends
Unique Selling Proposition:
Tool that helps businesses track the popularity of keywords and topics over time.
Differentiation Point:
Offers a variety of features for tracking keyword trends, including historical data, regional data, and related topics.
Unique Point:
Offers a “Google Search” integration that allows businesses to see how their keywords are performing in Google Search.
AnswerThePublic
Unique Selling Proposition:
Tool that helps businesses generate questions related to their keywords.
Differentiation Point:
Offers a variety of features for generating questions, including long-tail questions, question types, and question intent.
Unique Point:
Offers a “Competitor Analysis” feature that allows businesses to see how their competitors are using keywords.
BuzzSumo
Unique Selling Proposition:
Tool that helps businesses discover trending content and influencers.
Differentiation Point:
Offers a variety of features for discovering trending content, including social media mentions, backlinks, and shared count.
Unique Point:
Offers a “Topic Research” feature that allows businesses to research trending topics.
Ubersuggest
Unique Selling Proposition:
Tool that helps businesses track their website’s SEO performance.
Differentiation Point:
Offers a variety of features for tracking SEO performance, including keyword research, backlink analysis, and rank tracking.
Unique Point:
Offers a “Free plan” that allows businesses to track up to 10 keywords.
MarketMuse
Unique Selling Proposition:
Tool that helps businesses create content that is optimized for search engines.
Differentiation Point:
Offers a variety of features for creating SEO-optimized content, including keyword research, content analysis, and writing suggestions.
Unique Point:
Offers a “Content Editor” that allows businesses to edit their content for SEO optimization.
Keywordtool.io
Unique Selling Proposition:
Tool that helps businesses find long-tail keywords for their website.
Differentiation Point:
Offers a variety of features for finding long-tail keywords, including keyword suggestions, keyword difficulty, and search volume.
Unique Point:
Offers a “Bulk Keyword Research” feature that allows businesses to research multiple keywords at once.
Screaming Frog SEO Spider
Unique Selling Proposition:
Tool that helps businesses crawl their website for SEO issues.
Differentiation Point:
Offers a variety of features for crawling websites, including crawl errors, duplicate content, and canonical tags.
Unique Point:
Offers a “Sitemap Generator” feature that allows businesses to generate a sitemap for their website.
BrightLocal logo
Unique Selling Proposition:
Tool that helps businesses improve their local SEO performance.
Differentiation Point:
Offers a variety of features for improving local SEO performance, including citation management, local keyword research, and local business listings.
Unique Point:
Offers a “Local SEO Audit” feature that allows businesses to audit their website for local SEO issues.
Exploding Topics logo
Unique Selling Proposition:
Tool that helps businesses identify trending topics and keywords.
Differentiation Point:
Offers a variety of features for identifying trending topics, including social media mentions, Google Trends data, and news articles.
Unique Point:
Offers a “Topic Explorer” feature that allows businesses to research trending topics in depth.
Frase.io logo
Unique Selling Proposition:
Tool that helps businesses create SEO-optimized content.
Differentiation Point:
Offers a variety of features for creating SEO-optimized content, including keyword research, content analysis, and writing suggestions.
Unique Point:
Offers a “Content Brief” feature that allows businesses to create a content brief for their content writers.
Brandwatch
Brandwatch is a social media listening tool that helps you track and analyze what people are saying about your brand on social media. It can help you identify opportunities to engage with your audience and improve your social media marketing.
Unique Selling Proposition:
Tool that helps businesses monitor their online brand reputation.
Differentiation Point:
Offers a variety of features for monitoring online brand reputation, including social media monitoring, news monitoring, and forum monitoring.
Unique Point:
Offers a “Sentiment Analysis” feature that allows businesses to analyze the sentiment of online mentions of their brand.
9. Tools for eCommerce:
Shopify
Unique Selling Proposition:
All-in-one eCommerce platform that makes it easy to set up and run an online store.
Differentiation Point:
Offers a variety of features for eCommerce, including payment processing, shipping, and marketing.
Unique Feature:
Offers a “Theme Store” that allows businesses to choose from a variety of pre-made themes for their website.
WooCommerce
Unique Selling Proposition:
Open-source eCommerce platform that gives businesses more flexibility and control over their online store.
Differentiation Point:
Offers a variety of features for eCommerce, including payment processing, shipping, and marketing.
Unique Feature:
Offers a “WordPress Plugin” that allows businesses to integrate WooCommerce with their WordPress website.
BigCommerce
Unique Selling Proposition:
Cloud-based eCommerce platform that offers a variety of features for eCommerce, including payment processing, shipping, and marketing.
Differentiation Point:
Offers a variety of features for businesses of all sizes, including a “Multi-currency” feature and a “Dropshipping” feature.
Unique Feature:
Offers a “Personalized Recommendations” feature that helps businesses recommend products to their customers based on their past purchases.
Adobe Commerce (formerly Magento)
Unique Selling Proposition:
Enterprise-grade eCommerce platform that offers a variety of features for large businesses, including payment processing, shipping, and marketing.
Differentiation Point:
Offers a variety of features for businesses with complex needs, including a “Multi-store” feature and a “B2B” feature.
Unique Feature:
Offers a “Salsforce Integration” feature that allows businesses to integrate Adobe Commerce with Salesforce.
Wix eCommerce
Unique Selling Proposition:
Drag-and-drop eCommerce platform that makes it easy to create a beautiful and professional online store.
Differentiation Point:
Offers a variety of features for eCommerce, including payment processing, shipping, and marketing.
Unique Feature:
Offers a “Wix Editor” that allows businesses to create their online store without any coding knowledge.
Volusion
Unique Selling Proposition:
eCommerce platform that offers a variety of features for businesses of all sizes, including payment processing, shipping, and marketing.
Differentiation Point:
Offers a variety of features for businesses that sell physical products, including a “Shipping Calculator” feature and a “Warehouse Management” feature.
Unique Feature:
Offers a “Live Chat” feature that allows businesses to chat with their customers in real time.
Ecwid
Unique Selling Proposition:
Widget-based eCommerce platform that allows businesses to add an online store to their existing website.
Differentiation Point:
Offers a variety of features for businesses of all sizes, including payment processing, shipping, and marketing.
Unique Feature:
Offers a “Mobile App” that allows businesses to manage their online store from their smartphone or tablet.
PrestaShop
Unique Selling Proposition:
Open-source eCommerce platform that offers a variety of features for businesses of all sizes, including payment processing, shipping, and marketing.
Differentiation Point:
Offers a variety of features for businesses that sell physical products, including a “Multi-currency” feature and a “Dropshipping” feature.
Unique Feature:
Offers a “Customization” feature that allows businesses to customize their online store to their specific needs.
OpenCart
Unique Selling Proposition:
Open-source eCommerce platform that offers a variety of features for businesses of all sizes, including payment processing, shipping, and marketing.
Differentiation Point:
Offers a variety of features for businesses that sell physical products, including a “Multi-store” feature and a “B2B” feature.
Unique Feature:
Offers a “Multilingual” feature that allows businesses to create their online store in multiple languages.
Big Cartel
Unique Selling Proposition:
DIY eCommerce platform that makes it easy for artists and designers to sell their products online.
Differentiation Point:
Offers a variety of features for artists and designers, including a “Customizable Theme” feature and a “Print-on-Demand” feature.
Unique Feature:
Offers a “Social Media Integration” feature that allows businesses to sell their products on social media.
Shift4Shop
Unique Selling Proposition:
eCommerce platform that offers a variety of features for businesses of all sizes, including payment processing, shipping, and marketing.
Differentiation Point:
Offers a variety of features for businesses that sell physical products, including a “Point of Sale” feature and a “Warehouse Management” feature.
Unique Feature:
Offers a “Reseller Program” that allows businesses to resell Shift4Shop to their customers.
Square Online
Unique Selling Proposition:
Point-of-sale system that also offers an eCommerce platform.
Differentiation Point:
Offers a variety of features for businesses of all sizes, including payment processing, shipping, and marketing.
Unique Feature:
Offers a “Free POS App” that allows businesses to accept payments anywhere.
Gumroad
Unique Selling Proposition:
Digital product sales platform that makes it easy to sell digital products online.
Differentiation Point:
Offers a variety of features for businesses that sell digital products, including a “No-code” platform and a “Pay-what-you-want” feature.
Unique Feature:
Offers a “Subscriptions” feature that allows businesses to sell subscriptions to their digital products.
Omnisend
Unique Selling Proposition:
Marketing automation platform that helps businesses automate their marketing campaigns.
Differentiation Point:
Offers a variety of features for marketing automation, including email marketing, SMS marketing, and social media marketing.
Unique Feature:
Offers a “Behavioral Segmentation” feature that allows businesses to segment their customers based on their behavior.
Zoho Commerce
Unique Selling Proposition:
Cloud-based eCommerce platform that offers a variety of features for businesses of all sizes, including payment processing, shipping, and marketing.
Differentiation Point:
Offers a variety of features for businesses with complex needs, including a “Multi-channel” feature and a “Multi-currency” feature.
Unique Feature:
Offers a “Zoho CRM Integration” feature that allows businesses to integrate Zoho Commerce with Zoho CRM.
BigMarker
Unique Selling Proposition:
Virtual events platform that helps businesses create and host online events.
Differentiation Point:
Offers a variety of features for virtual events, including live streaming, webinars, and online courses.
Unique Feature:
Offers a “Virtual Assistant” feature that helps businesses manage their virtual events.
PinnacleCart
Unique Selling Proposition:
eCommerce platform that offers a variety of features for businesses of all sizes, including payment processing, shipping, and marketing.
Differentiation Point:
Offers a variety of features for businesses that sell physical products, including a “Multi-store” feature and a “B2B” feature.
Unique Feature:
Offers a “Customization” feature that allows businesses to customize their online store to their specific needs.
X-Cart
Unique Selling Proposition:
Open-source eCommerce platform that offers a variety of features for businesses of all sizes, including payment processing, shipping, and marketing.
Differentiation Point:
Offers a variety of features for businesses that sell physical products, including a “Multi-currency” feature and a “Dropshipping” feature.
Unique Feature:
Offers a “Theme Store” that allows businesses to choose from a variety of pre-made themes for their website.
Zen Cart
Unique Selling Proposition:
Open-source eCommerce platform that offers a variety of features for businesses of all sizes, including payment processing, shipping, and marketing.
Differentiation Point:
Offers a variety of features for businesses that sell physical products, including a “Multi-store” feature and a “B2B” feature.
Unique Feature:
Offers a “Community” that allows businesses to get help and support from other Zen Cart users.
SendOwl
Unique Selling Proposition:
Digital product sales platform that makes it easy to sell digital products online.
Differentiation Point:
Offers a variety of features for businesses that sell digital products, including a “No-code” platform and a “White label” option.
Unique Feature:
Offers a “Recurring Payments” feature that allows businesses to sell digital products on a subscription basis.
10. Tools for Design:
Adobe Creative Cloud
Unique Selling Proposition:
A suite of creative apps that helps you create, edit, and share your work.
Differentiation Point:
Offers a wide range of creative apps, including Photoshop, Illustrator, InDesign, and After Effects.
Unique Feature:
Offers a “Creative Cloud Library” that allows you to store and share your creative assets.
Canva
Unique Selling Proposition:
A drag-and-drop design tool that makes it easy to create professional-looking graphics.
Differentiation Point:
Offers a wide range of templates and elements, making it easy to get started quickly.
Unique Feature:
Offers a “Free Plan” that allows you to create and share unlimited designs.
Photoshop
Unique Selling Proposition:
A raster graphics editor that is used for photo editing, digital painting, and graphic design.
Differentiation Point:
Offers a wide range of tools for editing and manipulating images, including layers, masks, and filters.
Unique Feature:
Offers a “Content-Aware Fill” feature that allows you to fill in missing or unwanted areas of an image.
Illustrator
Unique Selling Proposition:
A vector graphics editor that is used for creating illustrations, logos, and icons.
Differentiation Point:
Offers a wide range of tools for creating and manipulating vector graphics, including shapes, paths, and text.
Unique Feature:
Offers a “Live Trace” feature that allows you to convert raster images into vector graphics.
InDesign
Unique Selling Proposition:
A page layout software that is used for creating print and digital publications.
Differentiation Point:
Offers a wide range of tools for creating and formatting pages, including text, images, and tables.
Unique Feature:
Offers a “Master Pages” feature that allows you to create and apply consistent layouts across multiple pages.
Figma
Unique Selling Proposition:
A collaborative design tool that allows teams to work together on designs in real time.
Differentiation Point:
Offers a wide range of tools for designing user interfaces and experiences, including wireframes, prototypes, and mockups.
Unique Feature:
Offers a “Figma Mirror” feature that allows you to share your designs with others without requiring them to have Figma.
Sketch
Unique Selling Proposition:
A vector graphics editor that is used for designing user interfaces and experiences.
Differentiation Point:
Offers a wide range of tools for designing high-fidelity prototypes, including symbols, layers, and constraints.
Unique Feature:
Offers a “Sketch Cloud” feature that allows you to collaborate on designs with others in real time.
GIMP
Unique Selling Proposition:
A free and open-source raster graphics editor that is a popular alternative to Photoshop.
Differentiation Point:
Offers a wide range of tools for editing and manipulating images, including layers, masks, and filters.
Unique Feature:
Offers a “Script-Fu” feature that allows you to automate tasks and create custom plugins.
Dall-E
Unique Selling Proposition:
A large language model chatbot developed by OpenAI that can generate realistic images from text descriptions.
Differentiation Point:
Can generate images of any object or scene, even if it is not real or has never been seen before.
Unique Feature:
Can generate images in a variety of styles, including paintings, cartoons, and photographs.
Midjourney AI
Unique Selling Proposition:
A design tool that helps you create better designs by generating feedback from AI.
Differentiation Point:
Can generate feedback on the overall look and feel of your design, as well as specific elements such as the layout, typography, and colors.
Unique Feature:
Can generate feedback in real time, so you can see how your design changes as you make adjustments.
Snappa
Unique Selling Proposition:
A simple and easy-to-use graphic design tool that makes it easy to create social media graphics, presentations, and other visuals.
Differentiation Point:
Offers a wide range of templates and elements, making it easy to get started quickly.
Unique Feature:
Offers a “100% free” plan that allows you to create and download unlimited designs.
PicMonkey
Unique Selling Proposition:
A graphic design tool that makes it easy to create and edit photos, graphics, and collages.
Differentiation Point:
Offers a wide range of tools for editing and manipulating images, including filters, effects, and text.
Unique Feature:
Offers a “Touch Up” feature that allows you to remove blemishes and wrinkles from photos.
Crello
Unique Selling Proposition:
A graphic design tool that makes it easy to create social media graphics, presentations, and other visuals.
Differentiation Point:
Offers a wide range of templates and elements, making it easy to get started quickly.
Unique Feature:
Offers a “Design Space” feature that allows you to create and save your own templates.
Toools
Unique Selling Proposition:
A vector graphics editor that is used for creating illustrations, logos, and icons.
Differentiation Point:
Offers a wide range of tools for creating and manipulating vector graphics, including shapes, paths, and text.
Unique Feature:
Offers a “Live Preview” feature that allows you to see the changes you make to your design in real time.
Vectr
Unique Selling Proposition:
A free and open-source vector graphics editor that is a popular alternative to Illustrator.
Differentiation Point:
Offers a wide range of tools for creating and manipulating vector graphics, including shapes, paths, and text.
Unique Feature:
Offers a “Team Collaboration” feature that allows you to collaborate on designs with others in real time.
Affinity Designer
Unique Selling Proposition:
A vector graphics editor that is used for creating illustrations, logos, and icons.
Differentiation Point:
Offers a wide range of tools for creating and manipulating vector graphics, including shapes, paths, and text.
Unique Feature:
Offers a “Live Sketching” feature that allows you to sketch and draw directly in the app.
Lunacy
Unique Selling Proposition:
A free and open-source vector graphics editor that is a popular alternative to Illustrator.
Differentiation Point:
Offers a wide range of tools for creating and manipulating vector graphics, including shapes, paths, and text.
Unique Feature:
Offers a “Code Export” feature that allows you to export your designs to code.
Adobe Express
Unique Selling Proposition:
A design tool that makes it easy to create social media graphics, presentations, and other visuals.
Differentiation Point:
Offers a wide range of templates and elements, making it easy to get started quickly.
Unique Feature:
Offers a “Brand Kit” feature that allows you to store and manage your brand’s colors, fonts, and logos.
BeFunky
Unique Selling Proposition:
A graphic design tool that makes it easy to create and edit photos, graphics, and collages.
Differentiation Point:
Offers a wide range of tools for editing and manipulating images, including filters, effects, and text.
Unique Feature:
Offers a “Background Remover” feature that allows you to remove the background from images.
Easil
Unique Selling Proposition:
A graphic design tool that makes it easy to create social media graphics, presentations, and other visuals.
Differentiation Point:
Offers a wide range of templates and elements, making it easy to get started quickly.
Unique Feature:
Offers a “Responsive Design” feature that allows you to create designs that look great on any device.
DesignWizard
Unique Selling Proposition:
A graphic design tool that makes it easy to create social media graphics, presentations, and other visuals.
Differentiation Point:
Offers a wide range of templates and elements, making it easy to get started quickly.
Unique Feature:
Offers a “Drag-and-drop” interface that makes it easy to create designs even if you don’t have any design experience.